Hetals: Rituals And Celebrations
Deliverables:
- Gourmet Chocolates Packaging
- Celebration Boxes
- Coffee Boxes
Hetal’s Homemade is a family-run business that began in 1999 and evolved over the years into a trusted name for premium handmade sweets, flavored coffees, sharbats, and seasonal delicacies.
By 2021, Hetal’s Homemade had a menu of over 32 distinct mithai offerings, combining classical Indian mithai with inventive experiments. Known for its high-quality products and its ethos of gifting and celebration, the brand returned to Pomoco for a second time to reimagine their festive packaging for the Diwali season. The 2021 edition of the Diwali boxes emerged at a time right after pandemic-induced stillness.
Inspired by the quiet resurgence of forests and animal life during lockdown, Pomoco crafted a theme around ‘Rituals and Celebrations’ in the forest, reimagining Diwali being celebrated amongst animals themselves.
Working closely with brand’s request to reference the Pichhwai art style, we reinterpreted its aesthetic into a stylized, more illustrative form suitable for contemporary gifting. Monkeys, peacocks, lotus flowers and banyan trees were derived from Ahmedabad’s ecological landscape as the primary subjects in the illustration.
The colour palette drew from forest foliage and Diwali’s warm evening light — lush greens, dusky oranges, bright pink and rich yellows evoking a moment of quiet joy and natural abundance.
The design was translated across a suite of festive packaging: mithai boxes in multiple sizes, a hamper box, a coffee box, and gift sleeves. The final system retained Hetal’s signature charm while offering a refreshed visual story. In a year when physical gatherings were limited, the boxes carried the spirit of community, rituals, and the quiet, regenerative joy of the forest to people’s homes.
The Greenstraw
2024