Project Sanan

Branding & Strategy|Website Design
2023
Client: Sathvik Chella, Niharika Jha
Keywords:Corporate|Minimal|Techno
Design team: Dharun Vyas, Prachi Shethji, Aarti Sonpal, Aarushi Desai

Deliverables:

  1. Logo Identity
  2. Portfolio Website
  3. Corporate Stationary
  4. Outdoor Banners
Project Sanan Identity

Project SANAN is an AEC (Architecture, Engineering, Construction) firm operating out of Hyderabad, Vishakhapatnam, and Ahmedabad

At its core, the firm is driven by efficiency, innovation, and a future-facing technological approach. Unlike traditional infrastructure companies, SANAN positions itself as a swift, clean, and modern design-build agency known for delivering from point A to point B, and beyond. Their interdisciplinary model thrives on agility and creative systems-thinking, making them a distinct presence in a sector often constrained by rigidity.

Sanan Identity Concept
Sanan Logo ExplorationSanan Logo Concept

Pomoco developed the brand identity and visual system for SANAN, beginning with a simple but potent logo: a straight line followed by two dots.

This minimal form captures the brand’s central promise—progression and evolution, while creating a strong graphic anchor. The logo informed the overall visual language for the brand, including a website designed around the same grid structure.

Sanan's logo construction
Sanan's stationary Design
Sanan's stationary Design
Sanan's Identity
Sanan's Identity
Sanan's Identity
Sanan's Identity
Sanan's Merch
Sanan's Identity

Lines and circles echoed the logo’s geometry across layouts, reinforcing consistency and visual rhythm

Beyond digital design, we extended the identity into office stationery, project-site signage, and ongoing collaterals. Each piece adhered to the design principles of clarity, efficiency, and discipline. The entire website was designed to be monochrome, with orange used as a subtle yet striking accent color to signify precision and forward energy.

Sanan's website design
Sanan's website designSanan's website design

Whether seen on a construction site or in a pitch deck, SANAN’s identity now communicates a quiet confidence and a unified design ethos.

The visual system supports the company’s larger positioning: a tech-savvy, future-ready player in the world of design and infrastructure.

Sanan's Website Design
Sanan's Website Design
Sanan's Website Design