Ononnyo
Deliverables:
- Logo Identity
- E-commerce website
- Stationary and Packaging
Ononnyo is a digital archive and a curated e-commerce experience shaped around the discerning eye of collector and curator Mahua Sarkar Sen
The platform brings together a selection of vintage and antique collectibles like textiles, adornments, and curios, primarily drawn from Mahua’s personal collection, alongside new handcrafted objects sourced from artisans across India. Ononnyo doesn’t claim to revive traditions or operate looms, but instead serves as a careful custodian of legacy. Its approach emphasizes purity, rooted in upfront compensation and long-term support for artisans.
Pomoco was tasked with building an identity and digital experience that felt like an extension of the archive itself
The brand stands apart in its quiet commitment to sustainability, heritage, and deeply researched curation. Their logo was designed as a lens—Mahua’s perspective—framed in bold typographic forms across English and Bangla.
The color palette of kumkum, haldi, dark firoz, etc draws from regional materials and pigments, giving the brand an authentic physical feel.
The type treatment was inspired by the expressive lettering seen in Bangla and Hindi mid-century literary publications, infusing a sense of time and texture.
The clothing tags also carried the brand’s logo as a circular cut-out, both a tactile design element and a symbolic (yet literal and tactile) lens through which Mahua’s curatorial gaze comes into view.
These elements come together to build an identity that was grounded yet refined, cultural without being decorative
The website was conceptualized as a saree structured in flowing sections that guide the visitor downward, ending in a footer designed as the pallu. The e-commerce experience is minimal, letting the images and stories take focus. A unique feature is the inclusion of a knowledge directory, compiling Mahua’s field notes on motifs, embroidery forms, and craft practices from across India.
Designed alphabetically, the archive serves both as reference and reading room. The website was custom-built on Shopify to ensure accessibility, responsiveness, and a seamless integration of content with commerce.
Doc Tutorials Edition 5
2025