Jindal Experience Centre
Deliverables:
- Space Nomenclature
- Space Graphics
- Wayfinding
- Signage Design
- Artworks
Jindal Textiles is one of India’s largest denim manufacturers, with roots tracing back to humble beginnings in the late 1970s
Built on decades of experience and a vertically integrated production model, the company operates across yarn, fabrics, and design, offering over 400–500 designs each month. With a comprehensive view of the textile industry and an agile manufacturing setup, Jindal is positioned to become one of the leading denim producers globally. As part of a recent phase of growth and brand storytelling, Jindal commissioned an experience center titled The Interweave, designed by interior design firm Studio Deshi.
Pomoco was brought in to lead the spatial graphics and nomenclature, signage, and visual communication language for the space.
The Interweave features a central labyrinthine display system built to immerse visitors in the scope of Jindal’s denim innovations. Our design interventions drew directly from the brand’s physical environment and materials—rolls of fabric, buttons, stitching lines, and the overall manufacturing process.
We designed a comprehensive signage system that included room nomenclature, wall graphics, directional signage, and interactive elements across the space
Highlights included a tactile timeline installation titled “Threads of Creativity,” with MDF button cutouts referencing Jindal’s legacy, eight workspaces named after distinct shades of denim, and a bold mural at Jean-ius Bar (café) which was intentionally contemporary and playful.
The design language was developed to feel integrated with the existing interior palette—contemporary, minimal, and deeply referential to the product and process.
Rather than overhauling the space, Pomoco worked to enhance it through precise and contextually relevant graphics that extended the storytelling.
Visuals remained grounded in the tactile, rhythmic nature of textile-making while contributing to wayfinding, branding, and visitor experience.
The resulting identity of The Interweave sits at the intersection of design clarity and manufacturing legacy, positioning the experience center as both a functional facility and a branded expression of Jindal’s scale and intent
CEPT Essay Prize 2024
2024