4 Coffee

4 Coffee (by Roastery Cultur) in Ahmedabad, is known for offering local coffee folk exactly the kind of coffee they like. There is something for the manual coffee lovers, espresso addicts, the sweet coffee drinker, the Vietnamese coffee fans amongst others. There is something for everyone. We were onboarded to reimagine the 4 Coffee brand with this new found clarity of a Friendly Neighbourhood coffee joint.

For the cafe’s rebranding, the focus was thus on: Good Coffee, Always, All Ways. The idea behind the logo is inspired by this tagline, and is a redesigned compass pointing into four directions, and 4 coffee being at the center of it. Akin to being at a crossroads.