TLC
Deliverables:
- Logo Identity
- Social Media Creatives
- Merchandise
- Posters
TLC Books is a literature and reading aligned cultural organization and book club in Ahmedabad
Conceived to be later aligned with a larger literary entity, TLC Books is here to explore discourses in modern literature and its allied friends in storytelling, film, culinary arts, music and more. It also intends to become a beacon of reading habits for its members by hosting reading raves at MRDA, in Ahmedabad. You can also find them dissecting and discussing films that are based on books.
We were invited to design the visual identity and a world of graphic imagery for their announcements, posters and events
The visual identity is a clever type-form of a book opening while reading the letters T, L and C. The cleanliness of the mark was crucial here. Since then the TLC Books entity has expanded into a series of graphic-image-making efforts reflecting concepts from books, literary themes and films; by the way of textures, image manipulation, etc.
All visual imageries carry a sense of new-age vision, this helped make the cultural entity less academic and more inviting to new readers. The accessibility and visual appeal of the posters allowed reading to seem less taxing and overwhelming
A visual identity for a Cookbook Club inspired by the meals hidden between the pages. We translated the idea of cooking from literature into an editorial campaign rooted in books, storytelling, and food
A visual identity for a book club experience inspired by The Odyssey. We translated the epic’s journey into a three-day visual narrative rooted in Greek culture, mythology, history, and cinema
Studioworks
2023