Sanan

Project SANAN is an AEC (Architecture, Engineering, Construction) firm operating out of Hyderabad, Vishakhapatnam, and Ahmedabad. At its core, the firm is driven by efficiency, innovation, and a future-facing technological approach. Unlike traditional infrastructure companies, SANAN positions itself as a swift, clean, and modern design-build agency known for delivering from point A to point B, and beyond. Their interdisciplinary model thrives on agility and creative systems-thinking, making them a distinct presence in a sector often constrained by rigidity.

Pomoco developed the brand identity and visual system for SANAN, beginning with a simple but potent logo: a straight line followed by two dots. This minimal form captures the brand’s central promise progression and evolution, while creating a strong graphic anchor. The logo informed the overall visual language for the brand, including a website designed around the same grid structure. Lines and circles echoed the logo’s geometry across layouts, reinforcing consistency and visual rhythm.

Beyond digital design, we extended the identity into office stationery, project-site signage, and ongoing collaterals. Each piece adhered to the design principles of clarity, efficiency, and discipline. Whether seen on a construction site or in a pitch deck, SANAN’s identity now communicates a quiet confidence and a unified design ethos.

The entire website was designed to be monochrome, with orange used as a subtle yet striking accent colour to signify precision and forward energy.

‍

‍

The visual system supports the company’s larger positioning: a tech-savvy, future-ready player in the world of design and infrastructure.

‍