Onnonyo

Onnonyo or ‘unparalleled’ in Bengali is a celebration of India’s rich tapestry of textiles, jewelry, and handcrafted-artisan goods customised and reimagined through Mahua Sarkar Sen’s diverse curatorial lens. Mahua Sarkar Sen has been involved in textiles with artisans from various communities. Her precise understanding of fabric, embroidery, and textile makes Onnonyo more of a cultural archive than an online store. From a Facebook page to an online archive with a repository with information about the diverse textiles, Onnonyo allows the consumer to immerse themselves in the craft cultures of India and Sen’s 20 year long narrative with these cultures.

The logo, a simple circle, represents Mahua Sarkar Sen’s unique lens and how she perceives these products, which is embedded in the brand. Our branding and packaging for Onnonyo, thus, focuses on a one-of-a-kind, clean, and bold look, with an archival feel to better facilitate the cultural heritage of the textiles and curios. The collection is split into categories of three: textiles (further classified into new, nurtured, and heirloom), adornments and curios. These categories have been color-coded for ease of the consumer, and each piece’s story and age is included in the description.

The purpose of our creative direction and website design for Onnonyo translates Mahua Sarkar Sen’s passion for traditional artistry into a well-thought curation of handicrafts. The layout allows the products to shine, while the text offers contextual history and an authentic narrative behind every product. 

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